Privacy Policy

My Italian Friends Ltd takes its responsibilities under data protection legislation very seriously and respects the privacy of our customers. This Policy aims to clearly tell you how we use your personal data, how we ensure it is kept secure and your choices.
My Italian Friends Ltd (‘MIF’ or ‘we’, ‘our’ or ‘us’) has registered offices at 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ and the company number 09973711.
My Italian Friends Ltd are the controller of your personal data provided to, or collected by or for, or processed in connection with the above Services. Each Service has its own Terms & Conditions which are entered in to when making a purchase or creating an account. This Privacy Policy aims to inform you of how we collect and use your personal data, and to provide you with details about your choices.
We are committed to respecting and protecting the personal data gathered via our websites and applications whilst it is in our care, using it only in accordance with this Privacy Policy. We collect your personal data because it helps us to understand your needs, improves our services and guides the way in which we interact and communicate with you about our services now and in the future.
Please note that our services may contain links to products and websites that are owned and operated by third parties. These products will have their own privacy policies which you should review if you choose to visit these products or websites. We are not responsible for the privacy practices of third parties.

Types of information we may collect about you
We collect both personal and anonymous data when you send us information or use one of our services. Personal data is that which can personally identify you, such as name and email address. Anonymous data is that which cannot identify you and which is typically used in aggregate to better understand our customers.

How we collect your personal data
We collect data when you interact with one of our services, for example when you browse our website, when you register with us, when you engage with us and our email correspondence.

Specific details of the information we may collect:
Information you provide – in completing forms on our websites and applications, such as registering for an account, or carrying out a transaction, we will receive various pieces of personal data such as your name and other information such as your postal address, e-mail address  and telephone number.
Information about your use of our website – we may collect your IP address and use cookies and similar technologies (e.g. web beacons, pixels, ad tags and device identifiers) to enhance your experience and improve our services. We also collect data on how you interact with our digital products, such as if you have read and interacted with a digital magazine in an app or online. To understand how our website is used and performing we may use analytics services to provide us with statistical information.
Information about your device or system – in using one of our Services we may collect information about the device you are using, such as the operating system, your browser type, the URL of the previous website you visited, your ISP and unique device identifiers which allow us to recognise you next time you visit to provide you with a personal experience. We use analytic and reporting technologies to record and collect data from you. This information, such as your browser type, the URL of the previous website you visited, your ISP, operating system, cannot be easily used to personally identify you. We may use partners to help manage, monitor and optimise our Services to help us measure the effectiveness of our advertising, communications and how visitors use the Services.

We use your personal data for the following purposes:
To provide a service to you, for example to:
To respond to your queries about our products and services.
To fulfil your requests for our services.
To send you service communications (for example, a welcome/registration email, forgotten password email, support correspondence or a notification regarding changes to your service).
We rely on the lawful basis of performance of a contract for the above purposes.

We rely on our legitimate business interests for the following purposes:
To send you email marketing communications. We will always inform, when you provide your details to us, of our intention to send you such messages. You will have a clear opportunity to opt-out at this point and in every subsequent communication.
To determine the effectiveness of promotional campaigns and advertising.
To personalise or improve the way that our product or advertising is presented to you on our Services and that of third parties, such as based on location, gender (if known) and interests (based on browsing and purchase habits).
To learn from and improve how customers interact with our Services to improve their experience over time.
We may use your IP address to identify your location, for example to display prices in your local currency, to understand the number of visits from certain countries, and to block disruptive or abusive use of our Services.
To enhance the security of our network and information systems.
For reporting and audit purposes.
We have balanced our legitimate interests with those of our customers.

The security of your personal data is important to us. We follow generally accepted industry standards to protect the personal data submitted to us, both during transmission and once we receive it. When you give your personal data to MIF we will process that data in accordance with our responsibilities.
We will keep your data safe and secure. To prevent unauthorised access, to maintain data accuracy and to ensure the correct usage of information, we monitor and adjust our physical, electronic and managerial procedures to safeguard and secure your personal data while in our care, or in the care of any outside suppliers with whom we may contract to process your data on our behalf. Any outside suppliers are under strict contractual terms to mirror the security policies that we currently have in place.
We will keep personal data only for as long as we need it to maintain our relationship with our contacts, provide them with the products, services or information they have requested, to inform our research into the preferences of our customers /clients, to comply with the law, and to ensure we do not communicate with individuals that have asked us not to. When we no longer need the information, we will dispose of it securely, using specialist companies to do this work for us if necessary. Further details can be found in our Retention Policy which is available on request.
Primarily we use your information within MIF in order to provide you with the service or product you have selected.

We will only disclose your information to specific third parties in the following circumstances:
To facilitate the service of a physical product, for example providing appropriate details to the Product Owner of a print magazine subscription or subscription box.
We may transfer your personal data to a Product Owner based outside the European Economic Area (EEA). Where we do so we take the necessary steps to ensure your personal data is treated securely and have appropriate contractual arrangements in place.
If you have provided consent to receive marketing correspondence from the Product Owner of a product you have purchased through one of our Services, your data will be shared with them and/or the data processor authorised to operate on their behalf for the specific purposes to which you consented. In each of the above cases, the Product Owner will have their own privacy policy which will cover their use of your personal data.
Where we need to do so in order to provide a service you have requested.
To improve the service and advertising that you receive (on our Services and third party websites and apps). These activities may involve the use of cookies or similar technologies. If disclosure is required or permitted by law. We will always ensure that those requesting the information have the legal right to do so.

Direct Marketing: You have the right to object to receiving direct marketing from us. There will always be an easy way of unsubscribing on any marketing email you receive from us.
Access: You have the right to be provided with the information information we hold for you. This is known as a ‘Subject Access Request’.
Rectification: If the information we hold for you is incorrect or needs amending, please let us know and we will update our records. Where available, you may view and amend these yourself in the My Account area of the relevant Service’s website.

Delete Data/Right to erasure and Account Closure – you can ask us to erase or delete all of your personal data and record with us. Your personal data will be removed from our active user database and will be deleted assuming that you are current with all payment obligations, that MIF does not believe it reasonably necessary to keep such information for any pending legal action, and that we are under no other legal obligation to retain such information. Please be aware that any unfulfilled subscriptions may be cancelled without refund, you will have to re-register in order to use the respective Service again, and any existing purchases will be forfeited.

This Privacy Policy may change from time to time. In the case of significant changes we will endeavour to notify you, where possible, for example via an email address registered with us. Sending of this email will constitute notification and all changes will be apparent immediately unless otherwise stated.